This concise video isn’t about explaining the definitions of corporate jargon and buzzwords, but rather trying to examine why they’re used. What are they, well essentially technical or pseudo-technical lexicon that makes the user sound as though they’re not made of humble flesh, but are an accurate simulation that’s got stuck on synergised smug.
Corporate language has evolved over the years, with changes usually involving the establishment of language that appears focused on people. But of course, it isn’t.
For anyone interested, that clip of the man in a suit throwing a whiteboard is from Louis Theroux’s ‘My Scientology Movie’.