Shoshana Zuboff on surveillance capitalism | VPRO Documentary

Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. “The Age of Surveillance Capitalism,” reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism?

In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data?

It is 2000, and the crisis has caused deep wounds. How will startup Google survive the bursting of the internet bubble? Founders Larry Page and Sergey Brin don’t know anymore how to turn the tide. By chance, Google discovers that the “residual data” that people leave behind in their searches on the internet is very precious and tradable.

This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: “surveillance capitalism.”

Original title: De grote dataroof

Director: Roland Duong
Research: Tom Reijner, Halil Ibrahim Özpamuk
Camera: Adri Schrover
Sound: Jochem Salemink
Editing: Roland Duong, Paul Delput, Rinze Schuurman
Production: Marie Schutgens
Production assistant: Britt Bennink
Image Editing: Rob Dorrestijn, Paula Witkamp
Online Coordinator: Arja van den Bergh
Commissioning Editors: Bregtje van der Haak, Doke Romeijn

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  1. surveillance is a socialist feature, globalism is the fusion of the worst of socialism (surveillance, control, taxes, immigration) and the worst of capitalism (unacountability and shady corporate structures inherited from the old colonial companies)

  2. Harvard and Cambridge, MA are at the center of cultural Marxism. That's why Shoshana likes the moniker of 'surveillance capitalism', she's just another liberal intellectual conflating globalist operations with business.

    Try renaming the phenomena 'surveillance communism'.

  3. The second problem is that all the people who have recognized the threat of big business, think that big government is the solution. We are screwed either way, its either a totalitarian government or private mega corporations. Just take the clear pill and realize you have no power, you are a subject, a slave, at least the conditions are better now.

  4. An old Stasi officer still alive some years ago said they'd of drooled with jealousy over the total surveillance the U.S. has over it's own people. All illegal and UnConstitutional per the 4th Amendment. A million times a second the Constitution is being violated upon us all and Americans just do not seem to understand how bad that is for us all. I wish they'd wake up, but now muzzled with unfounded Corona fears based again on maniupulating the data we are pretty much in a doom gloom era. People need to say hell no . No more.

  5. This is so paranoid. Google sends me some adds, so what? I like that it knows what shoes I want. Or what cat food my cat likes. I have nothing to hide. I think people who are afraid of "bigbrotherwatchesyou" have something to hide, they do something illegal. But I wanna say that it doesn't work as well as she says. We still have many pedophiles online.

  6. Why haven't we tried to invert this system by owning our data and pushing to these major platforms. Perhaps adopting a royalty scheme that allows us the (actual person) to have some link to the Daisy chain effects or profits.

  7. By 'authoritarian regimes', does she mean the Fabian Socialists that funnel their way through Harvard into the State Department and CIA? Let's see her turn that critical thinking on her own camp's contribution to this little surveillance problem. I won't hold my breath.

  8. America’s support for Israhell makes it complicit, a knowing willing partner in the pouring out of brutality, savagery & cruelty against Palestinians. Israhell commits crimes of hate violence & cruelty against Palestinians every day! Israhell gets $15 Billion year from American Taxpayers to Kill, Torture Children & Steal Lands, while America goes Hungry & on Welfare!

  9. It’s pretty amazing how freedom of speech and a right to privacy were hallmarks of the liberal ideal. Frankly, they still promote these natural rights…, well, …so long as the speech aligns with what they deem as acceptable speech. They also continue to be a firewall in defense of Privacy Rights…, their privacy. NOT YOURS!

  10. I knew I was right when I was the only one not using FB since the beginning, being a social outcast. Good luck, assholes….was getting laid worth this? Losing ur privacy around the planet?

    On the other hand …this woman is marxist…marxists are evil as well….usually envious and bitte r….thinking how to také the productive of us down….killing production completely…

  11. And they worry about a chip from injection 🤣 algorithms have pretty much been around for some time😳 knew math was evil😇and I am grateful to whistleblowers they are awesome 🐞🌠this a brilliant vid🦋

  12. This women has decipheed some of the the past philosophical social futuristic thinkers from the past two centuries.
    Sure she is calm collected also dead right and you can only say she's cold and straight forward she isn't scared that you can tell but she puts men and women to shame from the fear of what is true and is already here. She tells it for what it is so what are you going to do about it turn it off act like it isn't happening it just shows your one of the herd has I almost was because of hedonistic life but looking further into the scio political way to decease social values and morals that fall apart in the face of less freedom through drug's, sex and comfortable lives these people are ready not up to date went it comes to knowing everything they by ever picture they take in the end will prove they card or are or have no clue that they and there child and headed to a society that will seem slowly but will take their freedoms without any problems who wants to stand up and take arms against your freedoms what is it worth to your child??

  13. Notice how she only discusses the use of the word "surveillance"? She purposely leaves out the discussion of her use of the word capitalism, nor does she ( at least in this video) defend that usage. Capitalism is about free markets, not to be conflated with corporatism, Nor can you draw conclusions that capitalism is responsible for the abuses that she ( rightly) points out. This distinction is important, because not pointing this out allows for obfuscating the argument and implying that capitalism is at fault or the cause of this. This is subversion.

  14. Hang on Patriots… America is going down the biggest rabbit hole this country has ever seen. We are being led by the corrupt anti-American clowns that were just elected. At the end of this rabbit hole is "The Great Reset" (see the World Economic Forum's charter). The World Economic Forum's mantra is "Build Back Better". This is the same slogan that Sleepy Joe, Head of the Biden Crime Family, used during the latter part of his feckless basement campaign.

    If you want a taste of Comrade Schwab's "Great Reset", just research China's "Social Credit System". A comprehensive government surveillance tracking system China started in 2009 that manages the rewards, or punishments, of citizens on the basis of their economic and personal behavior.

    America's Marxist/Maoist inspired political and big business leaders are using Climate Change and now COVID to herd all non-compliant "Lying Dog-faced Pony Soldiers”, "Bible and Gun Clingers", and “Deplorables” into a corporatocracy arrangement where governments are in collusion with big business controlling everything in our lives… While grifters like the Biden's and Clinton's continue to stuff their pockets.

  15. we all have known the Internets 2 way and they take our info what you going to do a bought it is the ? they could just target a computer but they want our name to add 2 it.

  16. 1: YouTube's ad for me on this video is a Dodge Ram truck. At least they haven't figured out that I'd never drive another Dodge (shoot… now they do).
    2: YouTube feels the need to warn me that this documentary is a foreign project. This makes me even happier to watch it.